Author = Hussein Kamal, Mostafa
Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising

Volume 8, Issue 40, July 2023, Pages 531-553

Mostafa Hussein Kamal; Tamer Abdel Latif Abdel Razik; Monika Atef Benyameen


The importance of monitoring the visual culture of the receiver to design the information in the advertisement

Volume 6, Issue 30, November 2021, Pages 476-487

omnia gamal eldin mohamed khalil; Nesrin Ezzat; Mostafa Hussein Kamal


Mega Trend of Attention Economy Impact on Advertising

Volume 6, Issue 27, May 2021, Pages 401-428

Gehan Abdel Alim; Mostafa Hussein Kamal; Maysoon Qutp


Visual Experience and Its Role to Achieve the Perception in the Interactive Press Advertisement

Volume 5, Issue 23, September 2020, Pages 434-453

Amina Hussien Abd elwahab; Mostafa Hussein Kamal; Tamer Abdellatif